Our Story

We’re always asked about our journey in the online business world, so here is our story!

First, let’s get started with some introductions. My name is Pete Reese, and along with my wife Heather Reese, we run our own highly successful online business. We run a successful lifestyle and travel blog called It’s A Lovely Life and we also teach about Blogging, Travel Blogging, and how to prosper with online courses.

Heather has been a blogger for over 12 years on our site ItsALovelyLife.com writing about lifestyle, travel, and all things family fun. Heather is a pioneer in the blogging world and specifically working with brands and travel partners to make blogging a profitable business. Her level of success increased steadily over the years to the point where the blog itself was bringing in about $30,000 in income through various sources (not including online courses). In addition, we travel on average about 150 days a year to amazing destinations all around the world due to our travel blogging.

My background is mainly Real Estate and financial services. I’m a licensed real estate broker, and for many years, I ran our own successful brokerage in San Diego specializing in investment properties and luxury home sales.

For years, Heather ran her blog and I ran the real estate business. But the momentum of the blogging business soon became obvious to both of us. I was helping more and more with the business side of the blog and at the beginning of 2017, we decided it was the perfect time for me to make the leap, and make the move to working on the blogging business full-time.

The blogging business is a fun, unique, and potentially a very profitable business. Anywhere we went, Heather was always asked by people how they could do the same things we were doing. We knew there was a big need for blogger training, and Heather always knew she wanted to help people on a large scale. It soon became our goal to help as many people as possible get their own blogs started and show them exactly what they needed to do to create the type of lifestyle they wanted for themselves.

My focus became to take Heather’s blogging expertise, and find a way to reach as many people as possible with an online course.

In March of 2017, we launched our first free course, called the Start A Money Making Blog 5 Day Crash Course. This is 5 days of intense instruction that shows how to get a blog started the right way.

At the same time, we launched a Facebook group called Start A Money Making Blog. The idea of this group was to provide a welcoming place where we could interact with new bloggers, answer questions, and show what was possible with blogging.

As a blogger, Heather knew the importance of giving. She knew that if she gave away something of real value (5 Day Course on blogging), and did her best to provide the best possible atmosphere for support, the monetary results would follow. So, that’s what we did…

We gave away the 5 day crash course, we answered questions and built relationships within our Facebook group, and we began building our premium blogging course called the 30 Day Blogging Blastoff (formerly called the Blogging Fast Track).

All the information for the course was in Heather’s head due to 10+ years of blogging experience, endlessly reading message boards, trial and error, and all of her experiences along the way. But, it was an extensive process to take that information, organize it into an online course, and create all the content and the support systems that went along with that.

The interesting thing about creating our first premium course is that we really had no idea what we were doing. Yes, we read all we could find on the internet, but it ended up being a bunch of random puzzle pieces and the big picture was cloudy, to say the least.

Luckily, we did enough things right and finally opened up the doors to our first course on June 19, 2017. We made an announcement to our Facebook group and to our email list, and like magic, the sales started coming in. Ok, it wasn’t really “magic” but it really felt like it at the time.

What followed was an amazing ride where we were able to generate $705,846 in course sales in our very first year.

This was just online course sales too. We also make a considerable income from blogging and affiliate sales as well. To read our monthly income reports which include blogging/affiliate income, and course sales, CLICK HERE.

We’ve been publishing our monthly income reports since March 2017. At first, it felt very weird. The purpose behind publishing these reports is to show what is possible in the online business world. It is also a great way to keep ourselves on track and strive to meet our income and business goals.


We travel as a family approximately 150 days a year. Our home the rest of the time is in San Diego, CA (which isn’t too bad either)!

We view all of our travels as a non-traditional way to educate our children. The world is changing and we want our kids to be ahead of the curve and not behind it by clinging to an education system that may not match their individual needs and talents.

To learn more about how we travel so much, you can access our free training HERE.

The next chapter in our online business is to help others start their own online courses. We’re showing the exact steps we took to take our blogging knowledge and turn it into courses that have now generated nearly $1,500,000 in sales in less than a year and a half.

The best part is that we’ve laid out all the steps to get started in our new course Create A Profitable Course – 5 Day Jump Start and it’s FREE!

Our goal is to mentor new multi-million dollar course creators and change some lives. Are YOU ready?